Learn Social Media from The Fresh Market

I went shopping at Fresh Market yesterday and what a treat that was!  When they say “fresh” they meant it.  I was greeted by fresh flowers, fresh produce, fresh meats, they even make fresh sushi daily!  I swear, there were two sushi chefs preparing sushi right there, in front of your very eyes.  But sushi aside, I love how there are wide selection of exotic fruits and vegetables.  I LOVE how they stack them ever so neatly.  I also love, love, love the fresh aroma of foods being prepared to entice you and make you salivate.  But most of all, I LOVE the way the staff greeted me when I walked in the door and offered a sample of their fresh cut pineapples and fresh baked pound cake, which happened to be one of their Tuesday Special items.  The staff were so friendly, so engaging and they were simply being!  One the way out, one of the staff members even helped me to put my groceries in my car.

One other time I was there with my husband looking for something to make for our date night when one of the workers greeted and asked us, “How would you like to experience nirvana?”  What?!  Well, yeah, take me there!  🙂  He was referring to the filet mignon he was preparing.  Let me tell you, it was exquisite!  The filet mignon and the date night!  Hee!

OK, why am I telling you all this?  We in social media need to take the same advice from Fresh Market.  There they are in their store, working, doing what they do best, doing what they love and sharing it with whoever happens to walk in the door.  They talk to you, they offer help, they offer you a taste of what they have on special or otherwise.  They make your experience from beginning through end extra special.

That’s what we all need to do when we launch a Facebook, Twitter, LinkedIn or any other social media account.  Don’t just have a social media account for the sake of it.  Get to know your customers, ask them what they like, offer a sample of what you have, talk to them, respond to them, engage with them.  It’s a two way communication.  Social media is not about being out there and yelling at people about what you do.  We already know that. We read it in your bio.  Consumers need to know that they’re being treated well, being entertained, being made to feel special.  Social media is about communicating.  Give your customers that nirvana they’re all looking for.  Because you know what?  If you won’t, they’ll go somewhere else.  It’s as easy as hitting the “dislike” and “hide” buttons.

Remember, social media is not about you — it’s about them!

And here’s what I have for you….a simple recipe from one of the items I bought.

Fresh packets of sauce mix from Chef Rick Bayless.  That’s it!  Just provide 2 pounds of boneless pork roast, cut up in chunks, brown then slow cook as instructed on the packet.  Plain and simple and it was oh so tasty!   If you could only smell the wonderful aroma in my house, you would think I labored all day.

This is what I made from the other night.  Shrimp tacos, also made with Frontera Shrimp/Fish Taco Seasoning Sauce.


PS:  I dedicate this blog post to one of my online friends, Jen Olney.  Writing about our passion is what this is all about.  “Anything goes, no rules, no limits….LIFE……Just {BE}!”  Thank you Jen for the inspiration!